The popular Audi A4 range has just got two new models (or, rather, trims) wider. Both Sport and SE packages come on limited terms and will be available only to Irish customers and only at certain locations.
As usual, the German luxury carmaker attempts to lure in more customers offering them a number of premium options that are combined into a single package at a reduced price.
The new 2006 Audi A4 SE trim, for example, offers customers a set of 16-inch 7-spoke light alloy wheels, 4-arm steering wheel with leather coating, a cruise control system and some other parts that make the car look and feel even more expensive than it actually is.
Although the A4 SE package will really cost you £1,950 more than a standard bare-bone model, the German car maker claims that buying all these items separately will be 40 per cent more expensive.
So, if my calculations are correct, the package will let you save as much as £780, which is not bad at all.
The Audi A4 Sport trim is of more interest to those who want to enhance the vehicle’s exterior.
According to the German brand, the package includes some elements of the gorgeous S-Line design package, such as the famous “S-line” logo on front fenders, more aggressive-looking front bumper and integrated grille or 17-inch 16-spoke alloy wheels
All this beauty included, the package will carry the same £1,950 additional price tag.
In this case, however, you will be able to save as much as 50 per cent of the money you would otherwise spend buying these items separately, which gives you an economy of some £975!
Frankly speaking, it is not clear to me whether these kits can be combined or if they exclude each other.
Since the first deals with the interior and the second enhances the exterior, it would be logical to let customers mix the two. However, alas, the simple logic is rarely the thing that guides marketing departments of well-established brands.
See also: 2007 Infiniti G35 sedan