Tesla Motors new CEO Ze’ev Drori is proudly reporting that his company has finally managed to put the long awaited Tesla Roadster electric sports car to the assembly line. There is even one production model of the car already delivered to a happy customer.
The company successfully met its official deadline of March 17th, 2008 but it’s been 20 months since the car was first revealed to the public as a set of 3d-renderings and there is always a good chance for another piece of art to become a vaporware.
But now the wait is over and Tesla’s been preparing to open its first shops in Los Angeles and Menlo Park.
Currently, Mr. Drori says, his company is working on expanding the electric roadster’s production “in a deliberate and controlled manner” in order to reach a rate of over 100 vehicles per month. The goal is set to be achieved early next year.
There is only one problem. A normal car manufacturer usually needs to sell at least 60,000 vehicles per year just to stay afloat. Even considering the roadster’s premium price, the 12 hundred EVs that Tesla plans to manufacture in a year, that’s still too far from reaching profitability. Well, I hope Mr. Musk has an ace or two in his sleeve.
Photos: Tesla Motors
See also: Lightning GT electric sports car