SEMA 2009: 405hp 2010 Lexus IS 350C tuned by Fox Marketing

SEMA 2009: 405hp 2010 Lexus IS 350C tuned by Fox Marketing

At the upcoming SEMA 2009 show, the American tuning studio Fox Marketing is going to present its new upgrade program for the 2010 Lexus IS 350C luxury sports convertible. Its looks like the main idea behind the new tuning package is to turn a convertible, which is in its base form a kind of vehicle that is more luxurious than sporty, into a real sports car. It is clear that, to accomplish this objective, an ugly set of nicely painted plastic just wasn’t enough: the Japanese open-top needed to have a comprehensive engine upgrade program and that’s what it received.

According to the company, the IS 350C will be equipped with a new ProCharger supercharger unit developing 6 pounds of extra pressure per square inch and thus significantly increasing power output of the stock engine. Although the American brand is mostly known for its blowers that are created for sports car manufactured by General Motors, it looks like their force-air induction systems can be adapted to work with Japanese cars as well. In fact, the supercharger is so effective that it increases the engine’s power output by almost a third!

While the strain on the powerplant and the exhaust system was, too, increased, there is no info regarding the list of modifications to the engine that were applied in order to prolong its life span. On the other hand, you can always order a performance exhaust system of your liking separately.

SEMA 2009: 405hp 2010 Lexus IS 350C tuned by Fox Marketing

2010 Lexus IS 350C by Fox Marketing

As Fox Marketing puts it, together with a new F-Sport exhaust system, the 350C’s 3.5-liter V6 engine power output rises from respectable 306 hp to even more impressive 405 horsepower. Taking into account that in its stock form the convertible weighs less than 3900 pounds, each horse hidden under the muscular hood now carries around 9.6 pounds of weight: down from almost 13 pounds of a stock vehicle.

Putting things in perspective, buying this upgrade package, you get yourself a car that plays in the same ballpark with the gorgeous 2010 BMW M3 Convertible. The vehicle’s only problem seems to be that it is not a Bimmer, but if you are okay with Lexus philosophy of a performance two-door convertible, I am quite sure that the car will blow you away (well, maybe not literally.)

Fox Marketing doesn’t say a word about the vehicle’s performance, but it must be pretty much mind blowing, too.

The list of other enhancements includes new 20-inch iForged light-weight wheels that look extremely cool with their glossy black paint, as well as new brakes with 14-inch discs and 6-piston calipers and Yonaka SPECII 36-way adjustable coil-over struts.

Of course, there is also a custom-made body kit with new side skirts, front lip, as well as two-inch front fender flares. Can’t say that I really like the aero kit looks, but that’s a matter of personal tastes.

The car will be officially introduced next Tuesday, November 3, 2009 in Las Vegas. Pricing is still to be announced, but it certainly won’t be cheap.

See also: 2009 Lexus IS 250C Convertible with an aluminum folding top

Photos: Fox Marketing