It has just been reported that, in about 18 months General Motors (GM) will possibly start selling a plug-in hybrid mid-size crossover SUV under their Buick entry-level luxury brand. Probably set to compete against hybrid-powered Lexus RX series of medium-sized luxury cars, the vehicle may become a serious weapon in the American brand’s fight against Japanese domination on the Chinese market. But, even if you happen to live in Shanghai with its air poisoned by millions of gas-powered cars, don’t hold your breath yet: lots of things can happen in eighteen months and the concept may be scrapped altogether.
Together with the new 2010 Buick Enclave mid-size SUV, the new 2010 Buick LaCrosse luxury sedan with its more modern and energetic appearance as well as a long list of optional high-tech equipment that your granddad’s Buick couldn’t even dream of, has a good chance of helping the struggling brand in making its customer base both younger and, hopefully, a bit more loyal. Yet, the main market that is targeted by General Motors is China where the old American brand has a lot stronger brand power than on its home turf.
Today, the struggling American brand has allowed us to get a first glimpse at the future Buick LaCrosse. Being very important for the brand (especially taking into consideration GM’s recent push at the Chinese market where Buick was always as revered as Mercedes-Benz is in Europe), the 2010 Buick LaCrosse, which is very important for the brand, will be built on the completely new Epsilon II platform suitable to create both front and all-wheel drive cars.
Committed to make half of its US production flex-fuel capable by 2012, General Motors keeps introducing new models running on normal gasoline, E85 bioethanol, or any combination of both types of fuel.
GM will soon start selling the 2008 Buick Lucerne Super “entry-premium” sedan. First revealed to potential customers around ten months ago at the 2007 New York Auto Show, the new version of Buick’s flagship model features more power and luxury, but still looks, well, controversially to put it mildly.
Developed exclusively for the rapidly growing Chinese market, the new 2007 Buick Park Avenue was completely redesigned to meet special tastes and need of the local public. Fir the brand, the introduction of the car is especially important because the Chinese are well known for their almost unnatural love to General Motor’s entry-level luxury brand.
2008 Buick Enclave, the entry-premium brother-in-law of the latest GMC Acadia car-based crossover SUV, will be available this summer in three trims. First revealed at the 2006 North American International Auto Show in Detroit, the new vehicle will have to replace on the assembly line whole three Buick models: the ugly Rainier and Rendezvous SUVs, as well as the Terraza people hauler.
Shanghai GM, a joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC), has officially introduced its 2007 Buick LaCrosse mid-size sedan.
While, unlike previous decades when one of the world’s largest countries frantically tried to build Communism, the growing Chinese middle class now has a plenty of makes and models to choose from (those including best of the best from Europe and Japan), founders of the new JV probably have a gut feeling that the American brand still has a slight edge above the competition: after all, during all these years Buick was regarded as the car of choice for any successful citizen. Still, the American car manufacturer will have to try really hard to ensure the local crowd that its cars are in the same league with at least entry-level models from Mercedes-Benz, Audi and Lexus.