It has just been reported that, in about 18 months General Motors (GM) will possibly start selling a plug-in hybrid mid-size crossover SUV under their Buick entry-level luxury brand. Probably set to compete against hybrid-powered Lexus RX series of medium-sized luxury cars, the vehicle may become a serious weapon in the American brand’s fight against Japanese domination on the Chinese market. But, even if you happen to live in Shanghai with its air poisoned by millions of gas-powered cars, don’t hold your breath yet: lots of things can happen in eighteen months and the concept may be scrapped altogether.
Together with the new 2010 Buick Enclave mid-size SUV, the new 2010 Buick LaCrosse luxury sedan with its more modern and energetic appearance as well as a long list of optional high-tech equipment that your granddad’s Buick couldn’t even dream of, has a good chance of helping the struggling brand in making its customer base both younger and, hopefully, a bit more loyal. Yet, the main market that is targeted by General Motors is China where the old American brand has a lot stronger brand power than on its home turf.
Developed exclusively for the rapidly growing Chinese market, the new 2007 Buick Park Avenue was completely redesigned to meet special tastes and need of the local public. Fir the brand, the introduction of the car is especially important because the Chinese are well known for their almost unnatural love to General Motor’s entry-level luxury brand.