Liberty Electric Cars Ltd., a British start-up that only recently surfaced as subsidiary of Green Automotive Company in USA, plans to convert all sorts of luxury cars and SUVs (like the expensive 2008 Range Rover mentioned in the title) into electric vehicles. The idea behind the project is fairly simple: if you take an expensive car and add all the equipment and man hours into it, its price will double at best. Take a luxury car that costs around $100,000 and the price increase will be as marginal as a new set of lightweight wheels from a super-tuner like the German brand Brabus. If you add some environmentalist slogan to the mix, you clearly get a business case here.
The new breed of electric vehicles is on offensive. As Ford UK tries to sell some more commercial vans by offering them in sporty colors, the Rochester-based company Amp Electric Vehicles offers a Smith Ampere EV conversion program that turns a normal oil-burner into a futuristic, zero emission electric vehicle.